SERVICES FOR BRANDS

Creative Services for Brands

Two artists, nearly 40 years of top European fashion brand experience,
infusing your brand with unique artistic energy and design language.

KATRIEN SOEFFERS

Prints & Drawings

13 years at Dries Van Noten · DVF New York · KASK Lecturer

Model wearing a floral print dress designed by Katrien
01

Print Design

Transforming hand-drawn art into commercial prints for fashion, home textiles, wallpaper, stationery, etc. Full-process service from concept sketches to production-ready files.

Fashion FabricsHome TextilesWallpaperStationery
Watercolor equestrian studies with a labeled color palette chart
02

Color Planning

Building unique color systems based on seasonal trends and brand DNA. Providing color cards, mood boards and application guidelines.

Seasonal TrendsBrand ColorsMaterial PairingMood Boards
03

Hand Drawing & Painting

Creating original artworks with charcoal, pencil, oil pastels, watercolor and other media, for brand visuals, space decoration or limited edition collections.

Brand VisualsSpace DecorationLimited PrintsCustom Commission
Hand painting botanical motifs with watercolor
Studio brushes and paintings
Watercolor landscape and botanical studies on the desk
Finished repeat textile print designed by Katrien
04

Creative Consulting

Providing professional consulting on color planning, print R&D and visual direction for design teams, inspiring creative ideas through workshops and deep collaboration.

ANNETTE GOEKE

Leather Goods & Accessories

Nearly 20 years in accessories industry · AGAD Studio Founder

Annette reviewing a collection of handbags in her studio
01

Leathergoods Collection Design

"Creating a handbag collection goes beyond mere sketches. It requires thoughtful consideration of styles, shapes, colors and materials."

01

Trend Research

Providing a starting Trend and competitor research, analysing your brand DNA to enhance a strong design language for your products.

02

Design Concept

Developing a theme for the collection or season, always keeping in mind the brand, trends and a unique point of view.

03

Volume Research

Designing new handbag volumes by creating mock-up samples or hand-made details.

04

Material Concept

Material research from European tanneries and fabric suppliers — hardware, fabrics, trimmings. Custom design or a considered selection of available materials, with sustainable materials as a focus.

05

Color Concept

Creating a color concept for the season in coherence with the trend color themes from the major leather trend fairs.

06

Collection Lineup Planning

Proposing a lineup for a single line or a full collection. Shapes, functionalities and price structure are key elements to focus on.

07

Hand Drawings · AI Renderings · Tech Packs

Designing each product by hand, illustrator or AI rendering for the best understanding of the final product. Providing Tech Packs with technical drawings and sample information for the suppliers.

Material, color swatches and hardware laid out on the design table
Cutting leather with scissors in the studio
Finished perforated leather tote bag
02

Leathergoods Collection Product Development

"Craftsmanship makes and breaks a product. That is why I am focusing on quality and perfect construction in the sampling process."

01

Sample Follow Up

Following up the sample process, making detailed comments on the samples, assisting with solving problems in the overall process.

02

Material Development

Developing customized trimmings, hardware, leathers and fabrics. European suppliers can be recommended, or first samples developed.

03

Technical Support Sampling

The outcome of a good product lies in the technical side — the right inlays, correct leather thickness, seams and edge finishings. Focusing on a perfect product.

04

Production Preparation

Preparing final comments and production preparation information, in coordination with the suppliers.

Hand-stitching a leather bag at the sewing machine
Selecting green and blue leather hides
Examining a custom brass hardware clasp against color swatches
Blue mirror reflecting snowy mountain in dark rocks
03

Home Accessories & Product Design

"Accessories design has no limits — that is why I am exploring different ways of bringing unique products to life."

Accessories design goes beyond handbags — ideas and knowledge of product and material can be transformed into other fields of design. With her own brand FÚ, Annette designs and produces home accessories, small accessories and furniture. This expertise can also be brought to your company.

Annette relies on a team of craftsmen for furniture and home furnishings sampling, so first ideas and samples can be presented immediately. Her experience in the fashion world brings a different angle to home furnishing and furniture — a trend embraced by fashion houses expanding into home accessories and furniture design.

HOW WE WORK

Collaboration Process

01Consultation
02Concept Proposal
03Creative Execution
04Delivery

Whether for a single project or long-term creative partnership, we look forward to starting a conversation with you.

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